Case study · E-commerce · Ethnic wear
Indian Rani
An ethnic-wear store for women and girls — lehengas, kurta sets, co-ords and more — designed for shoppers on their phones.
- 5core categories
- Self-servetracking & returns
- Mobilefirst design
The brief
Indian Rani is a Surat fashion brand selling traditional Indian clothing online. Shoppers browse by style and occasion, so categories, sizes and offers have to be easy to find on a small screen.
Built with
Shopify- Liquid
- JavaScript
What’s in the build
- Category navigation for lehenga cholis, dresses, salwar suits, co-ord sets and kurta sets
- Offer banners and new-arrival rows on the homepage
- Size guide, lookbook, order tracking and return requests
- Country/region selector for shoppers outside India
- Blog and newsletter sign-up
